Qualitative Research  |  Training Services

  • We're both a
    learning and
    a teaching organization
Training Services

We've made it our goal to extend our clients' understanding of research practices so they can use the power of qualitative inquiry in the most efficient, ethical, and beneficial ways possible.

Courses
Primary Insights currently offers an intensive, interactive, 2-day course called "Getting the Most Out of Qualitative." This course can be customized to fit with your processes and protocols as well as drawing examples from your category and industry for maximum impact and meaning.

Advanced courses are available upon request.

Workshops
Workshops are less-formal, highly interactive sessions lasting a few hours to a full day. They generally focus on a single issue the client company has identified as needing intense concentration.