Overview | Being Female | Being Male | T(w)een World | LGBTQ | Health and Well-Being | Childhood | Habits, Obligations, and Indulgences
- Attitudes on Aging
- Caretaking Solutions
- Dependence and Independence
- Disability and Access
- Fitness, Athleticism, and Performance
- Living with Pain
- The Nature of Wellness
Perceptions of health and well-being affect a vast array of consumer choices, many seemingly unrelated to the topic of health. From food selections to apparel choices to the cars they drive, consumers' decisions are often motivated by their understanding of their physical states. When illness comes into a person's life—whether they are the patient, caretaker, or family member—the story is both emotionally challenging and technically complex. Your team needs to understand both the facts of the disease state and the myriad of feelings and behaviors surrounding it in order to move forward in providing relief and facilitating quality of life.
A distinct part of the illness experience is pain—living with pain, pain relief, and the cultural influences that affect the individual’s pain response—and we have specific expertise in uncovering the Core Voice of those dealing with pain. Listening to such consumers, your team can discover the extent to which pain has reached into their lives and fully examine the impact and origins of the coping mechanisms they have adopted.