- Growing and Developing
- Loss, Grief and Fear
- Media and Influence
- Parents and Grandparents
- School and Learning
- Siblings and Peers
- Toys, Games, and Playtime
- Yummy Food | Yucky Food
Children take childhood very seriously and so does Primary Insights. Children deserve the same degree of respect and focus as teens and adults, and we don’t underestimate them. We ask the hard questions as needed, and believe there is a Core Voice that can tell the stories. It just takes a whole lot of patience and time for different forms of expression and multiple approaches to each child’s story so he or she can tell it in the way that suits them best. Silliness gets kids comfortable and participating and can make a safe space for the sad stories, letting little ones talk about being angry, confused, or scared.
Conducting quality research on childhood topics is challenging, and appropriate research design and accurate interpretation of behavioral results is key.